KOL Specialist

Job Description:

We are seeking a digitally savvy and experienced marketing mind to strengthen our relations with the Key Opinion Leaders as well as execute our social media strategies and creative campaigns. A KOL Specialist should have a solid understanding of how each social media channel works and how to build relationships with KOL, media, and third-party agencies.

Responsibilities:

• Manage communications and build relationships with media, KOL, and third-party agencies for joint collaboration of various campaigns/promotions.
• Research and identify KOL across multiple digital platforms to build powerful brand experiences.
• Reaching and building a KOL network for different categories on social media.
• Implement KOL engagement campaigns by liaising and coordinating with KOL in their requirements, timelines, and deliverables.
• Collaborate with team members to initiate and execute different promotional campaigns.
• Negotiate costs appropriately to ensure a mutually beneficial agreement.
• Provide accurate timing estimates on work.
• Engage KOL in joining the Exacoat Affiliate Program

Preferred Qualifications:

• Bachelor's degree in Communication, Public Relations, Media, or a related major.
• Have at least 1 year of relevant work experience managing KOL/influencers/buzzer/communities/Talent Management.
• Having a good and extensive networking with KOL/influencers/buzzer/communities.
• Savvy with current trends in social media and digital marketing.
• Creative and passionate about Digital Marketing.
• Strong communication, negotiation, and administration skills.
• Great interpersonal skills.
• Great time management skills and attention to detail.
• Team player who loves to interact with people.